You can succeed just like these people have…

"Tiny Habits is the only method for change that worked for me." – Josef B.

"Tiny Habits is a roadmap to a better you." - Rob G.

"This is the most helpful self-help book I've ever read. As a performance psychologist, I love this approach." - Sarah H.

"It really feels like magic." - Ruth G.

"Tiny Habits is the most positive, realistic plan to change habits I've ever seen." - Lee J.

"Tiny Habits gives me hope. The best part is the immediate results in my life —within the first 48 hours!" - Jenna C.

Order Tiny Habits today and get access to my
habit-building Toolkit immediately.

When you learn the Tiny Habits method,
you can change your life forever

Hello, I'm BJ Fogg. I'm here to help you . . . 

I’ve researched human behavior for over 20 years at Stanford University.

​I've learned that only 3 things will change your behavior in the long term.

Option A:  Have an epiphany
Option B:  Change your environment
Option C:  Take baby steps

Creating an epiphany is difficult. So rule out Option A unless you have magical powers—I don’t.

On the other hand, Option B and Option C are practical. And they can lead to lasting change if you follow the right program.

However, few winning programs exist.

So in December of 2011, I created a new way to tap into the power of environment and baby steps.

I called it Tiny Habits®. Over 120,000 people have since joined in (and many more each month).

The results from Tiny Habits are the best I’ve seen in any program.

My method is surprisingly simple, but the impact is big.

BJ Fogg, PhD

BJ Fogg, PhD
Director, Behavior Design Lab

What you can do now . . .

Learn how --> Get Expert Help using the Tiny Habits method: Access free trainings and tools taught by experts I've trained in how to use Tiny Habits.

Join my free (no strings attached) 5-day session of Tiny Habits: Learn how to create and change your daily habits quickly and easily with my free, 5-day program.

Order my 2020 book Tiny Habits: The Small Changes that Change Everything: And receive my Tiny Habits Toolkit today. Check out the Tiny Habits money-back guarantee.

Learn how to become a Tiny Habits Certified Coach: Help your clients create new, lasting habits by leveraging the science of behavior change and habit formation.

Learn to think clearly about Behavior Change: In my Behavior Design Boot Camp, I train industry professionals to create products and services that influence human behavior for good.

— BJ Fogg, PhD

Contact Me

Learn more about my work
and get in touch

Twitter: @bjfogg


​Phone: (707) 222-5555
Note: I usually don't answer calls from unrecognized phone numbers. But you can schedule an appointment.

Mail: Box 20456
Stanford, CA 94309

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