BJ Fogg final.jpg


The “New Guru You Should Know”
according to Fortune

Hi! I'm BJ Fogg. I run the Behavior Design Lab at Stanford.

I've invested over 20 years researching and teaching insights about human behavior.

On the industry side, I train Fortune 500 companies, with a special focus on health, productivity, and financial wellbeing.

My early research on Persuasive Technology has informed the design of products that millions love and use (like Instagram, which my student co-founded).

Now, I’m taking everything I know about behavior change—including my experience personally coaching 60,000 people—and sharing it all in my new book: Tiny Habits.

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Join me and my habiteers to be
healthier and happier.

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Tiny Habits in the Media


In Podcasts

Armchair Expert

Feel Better, Live More

Faster Way

Kwik Brain

NPR's Life Kit

On the Media (WNYC)

The Knowledge Project

The One You Feed

Young & Profiting

In Blogs and More

Lauren Sommer from KQED (Health & Science) came to my home to talk about Tiny Habits on KQED

Harriet Wakelam: “The experience is powerful, motivating and exciting....made me feel like superwoman.”

Liz Guthridge: “...these habits have stuck and are now part of my daily routine.”

Kalen Bruce: "I’ve completed a session; it was simple and fun..."

Mark Channon: "I've created new habits and behaviours for productivity, health, writing, ideas, meditation, fun..."

Michaela Stephens: “The beauty of starting a tiny habit is that it is also painless.”

Greg Meyer: “a way of training yourself to take small steps that will build into specific behaviors”

David Davies: “with motivation running high this week other habits might also form”

Abbi Perets: " occurred to me that changing it might benefit our family. I harnessed the power of the tiny habit."

Lauri Callister: “It’s working. . . in just a few days it becomes pretty automatic.”

Modern Mrs. Darcy: “It’s working: I’ve been doing my 3 tiny habits successfully for a month...”

Jesse Meachem from YNAB (Video)

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